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Contractor SEO & construction company SEO — Metro Detroit & Michigan

Contractor SEO That Fills the Estimate Calendar, Not the Analytics Dashboard.

I help Michigan home service and construction companies get found by homeowners searching right now for roofing, remodeling, HVAC, concrete, and waterproofing. That means ranking on Google, owning the Map Pack across your service radius, getting recommended in AI search, and building a review profile that wins the bid.

You run the crews. I run the strategy that keeps the schedule booked.

Get My Free Visibility SnapshotEmail Susan

Free Contractor Visibility Snapshot

Tell me your trade and service area and I'll send back where you stand in Google, the Map Pack, and AI search — plus the first two things I'd fix.

Call 248-308-5174Email Susan

Your details go straight to Susan. 

The Real Challenge for Contractors

Your next job is comparing three contractors on a phone in a driveway right now.

Homeowners do not pick the first result — they pick the company that shows up in maps, has recent reviews, has real project photos, and has a page that actually explains the work and the process. Most contractor sites put every trade on one Services page and lose all three comparisons at once.

Home services is also one of the least-optimized categories in local search. A Michigan contractor with trade-level pages, a tuned Google Business Profile, and a working review engine can take the top of the local map in a single season.

Every Trade Is Its Own Search

Someone searching “emergency roof repair” and someone searching “kitchen remodel cost” are two different buyers on two different timelines. Each gets its own optimized page, its own schema, and its own place in the internal link structure.

  • Roofing & siding
  • Remodeling & additions
  • Kitchen & bath
  • Basement waterproofing
  • HVAC & plumbing
  • Electrical
  • Concrete & masonry
  • Landscaping & hardscape
  • Windows & doors
  • Commercial & general contracting

What's Included for Contractors

Trade + City Page Architecture
One page per service, per market — roof replacement in Northville is a different search than roof repair in Canton. Built so each page can rank on its own instead of competing with your homepage.
Google Business Profile & Map Pack
Most contractor calls start in maps. Categories, service lists, project photos, posts, and citations tuned so you show up across your drive-time radius, not just your home ZIP.
AI Search Visibility (GEO)
Position your company to be cited when someone asks ChatGPT, Google AI Overviews, Perplexity, or Gemini for a reliable contractor in Metro Detroit or West Michigan.
Review & Reputation Systems
Homeowners are choosing between three bids. A steady flow of recent, project-specific reviews is what turns a search into a scheduled estimate.
Quote-Request Conversion
Click-to-call, estimate forms, financing language, and service-area clarity so the traffic you earn actually turns into booked jobs instead of tire-kickers.
Technical SEO & Contractor Schema
Fast mobile pages with HomeAndConstructionBusiness and Service schema so Google and AI engines understand your trades, service area, and licensing.

Michigan Markets I Serve

  • Detroit
  • Metro Detroit
  • Ann Arbor
  • Grand Rapids
  • Lansing
  • Traverse City
  • Brighton
  • Fenton
  • Auburn Hills
  • Holland
  • Plymouth
  • Canton
  • Troy
  • Sterling Heights
  • Royal Oak
  • Dearborn
  • Northville
  • Howell

Whether your shop is in Northville, Plymouth, Troy, Detroit, or a West Michigan market, the strategy adapts to your trades, your service radius, and the crews you can staff.

Ways to Work Together

Get Direction

$300 per hour

Best for: Owner-operators who want expert guidance before committing to a bigger engagement.

  • 1-on-1 strategic session
  • Trade and service-area keyword direction
  • Google Business Profile roadmap
  • Live site review during the call

Know Exactly Where You Stand

$1,800–$3,500 one-time

Best for: Contractors who want a full diagnostic before ongoing work starts.

  • Complete local SEO & Map Pack audit
  • Trade-by-trade keyword gap analysis
  • Competitor contractor backlink & content review
  • AI search readiness assessment
  • Review profile & reputation audit
  • 60-minute strategic roadmap briefing

Stay Found, Stay Chosen

$1,500–$2,500 per month

Best for: Companies ready to own their service radius through the full season cycle.

  • Ongoing Google Business Profile & listing maintenance
  • New trade and city page builds
  • Technical health & schema upkeep
  • Monthly keyword & backlink checks
  • Seasonal content planning
  • Review generation frameworks
  • 24/7 dashboard access + monthly call
Book a 15-Minute Strategy Q&A

Common Questions From Contractors

Does SEO actually work for contractors?
Yes, and it is usually the highest-return channel a contractor has, because homeowners search with immediate intent — 'roof leak repair near me' is not a browsing search. The catch is that most contractor sites have one Services page and a homepage trying to rank for every trade in every city, which is why they lose to companies with a page per trade per market.
How long does contractor SEO take to produce leads?
Google Business Profile and Map Pack movement often shows in 30–60 days, and that matters most because local service searches are usually decided inside the maps result. Broader organic terms like 'kitchen remodeling Northville' typically take 4–8 months depending on how established your competitors are.
What about seasonality?
Michigan trades swing hard by season, so the plan is built backwards from your calendar: publish and earn rankings in the slow months so the pages are already mature when demand spikes. Roofing and concrete ramp in spring, HVAC splits between summer and the first cold snap, and interior remodeling holds through winter.
Is this better than Angi, Thumbtack, or paid leads?
Lead marketplaces rent you a lead that three competitors also bought, and the price goes up every year. SEO builds an asset you own — a page that ranks keeps producing estimate requests after you stop paying for it. Most contractors do best using search as the foundation and paid leads only to fill gaps.
Do you work with contractors outside Metro Detroit?
Yes. I work with home service and construction companies across Michigan, including Ann Arbor, Grand Rapids, Lansing, Traverse City, Brighton, Fenton, Auburn Hills, Holland, Plymouth, Canton, Troy, Sterling Heights, Royal Oak, Dearborn, Northville, and Howell.
What does contractor SEO cost?
I work at $300/hour for strategic direction, $1,800–$3,500 for a full diagnostic and roadmap, and $1,500–$2,500 per month for ongoing management. You work directly with me — I keep 3 to 5 clients at a time, not an account manager and a ticket queue.

Different industry? See med spa SEO or criminal defense attorney marketing.

Homeowners Are Searching for Your Trade. Let's Make Sure They Find You.

Based in Northville, I help contractors and construction companies across Michigan get chosen — on Google, in AI search, in reviews, and in the Map Pack.

Reserve a paid 15-minute Strategy Q&A to get 1–2 questions answered and decide whether this is the right next step. Investment: $25. If you book a service, that fee is credited toward it.

Book a 15-Minute Strategy Q&A