Med spa SEO & medical spa marketing — Detroit & Michigan

Med Spa SEO That Fills Your Treatment Calendar, Not Just Your Analytics.

I help medical spas in Detroit and across Michigan get found by patients searching right now for Botox, filler, microneedling, and laser treatments. That means ranking on Google, owning the Map Pack in your drive-time radius, getting recommended in AI search, and building a review profile that wins the booking.

You handle the injections. I handle the strategy that keeps the chairs full.

Get Your Free Med Spa Visibility Snapshot

Tell me your practice and your top treatment. Within one business day I'll send you a short snapshot: where you currently rank for that treatment in your area, who is taking the Map Pack spots, and the two or three fixes that would move you fastest.

Your details go straight to Susan. 

The Real Challenge for Medical Spas

Your next patient is comparing three med spas on her phone right now.

Aesthetic patients do not pick the first result — they pick the practice that shows up in maps, has recent reviews, has real before-and-afters, and has a page that actually explains the treatment and the price. Most med spa sites have one generic “Services” page and lose every one of those comparisons.

The good news: aesthetics is far less competitive in search than legal or home services. A Detroit med spa with treatment-level pages, a tuned Google Business Profile, and a working review engine can take the top of the local map in months — not years.

Every Treatment Is Its Own Search

Someone searching “lip filler Detroit” and someone searching “laser hair removal near me” are two different patients with two different budgets. Each gets its own optimized page, its own schema, and its own place in the internal link structure.

  • Botox & Dysport
  • Lip & dermal filler
  • Microneedling & RF microneedling
  • Laser hair removal
  • IPL & photofacials
  • Chemical peels
  • Body contouring
  • Hormone & weight-loss programs
  • Medical-grade facials
  • Membership & package plans

What's Included for Med Spas

Treatment-Level Keyword Strategy
Separate, ranked pages for Botox, filler, microneedling, laser hair removal, body contouring, and med spa memberships — built around how patients actually search, not how your service menu is organized.
Google Business Profile & Map Pack
Most med spa bookings start in maps. Categories, treatment attributes, photos, posts, and citations tuned so you win the local 3-pack across your drive-time radius.
AI Search Visibility (GEO)
Position your practice to be cited by ChatGPT, Google AI Overviews, and Perplexity when someone asks for the best med spa in Detroit or where to get Botox in Michigan.
Review & Reputation Systems
Aesthetics is a trust purchase. I build the review flow that keeps recent, treatment-specific five-star reviews coming in so you win the click over the practice down the road.
Social & Boosted Post Strategy
Aesthetics is visual and social in a way most industries are not. Instagram and LinkedIn boosted posts are cheap visibility for before-and-afters and new-treatment launches — layered on top of search, never instead of it.
Technical SEO & Medical Schema
Fast, mobile-first pages with MedicalBusiness and Service schema so Google and AI engines understand your treatments, providers, pricing, and locations.

Michigan Markets I Serve

  • Detroit
  • Metro Detroit
  • Ann Arbor
  • Grand Rapids
  • Lansing
  • Traverse City
  • Brighton
  • Fenton
  • Auburn Hills
  • Holland
  • Plymouth
  • Canton

Whether your med spa is in Birmingham, Royal Oak, downtown Detroit, Ann Arbor, or a smaller Michigan market, the strategy adapts to your local competition, your treatment mix, and your ideal patient.

Ways to Work Together

Get Direction

$300 per hour

Best for: Solo injectors and single-location med spas who want expert guidance before a bigger engagement.

  • 1-on-1 strategic session
  • Treatment keyword & local market direction
  • Google Maps & GBP roadmap
  • Live site review during the call

Know Exactly Where You Stand

$1,800–$3,500 one-time

Best for: Practices that want a full diagnostic before committing to ongoing work.

  • Complete local SEO & Map Pack audit
  • Treatment-by-treatment keyword gap analysis
  • Competitor med spa backlink & content review
  • AI search readiness assessment
  • Review profile & reputation audit
  • 60-minute strategic roadmap briefing

Stay Found, Stay Chosen

$1,500–$2,500 per month

Best for: Med spas ready to own their local market and stay visible in AI recommendations.

  • Ongoing Google Business Profile & listing maintenance
  • New treatment page builds & optimization
  • Technical health & schema upkeep
  • Monthly keyword & backlink checks
  • Social & boosted post content calendar
  • Review generation frameworks
  • 24/7 dashboard access + monthly call

Common Questions From Med Spa Owners

How do you actually find me new patients?
I get your med spa in front of people at the exact moment they are looking for a treatment. That means ranking for searches like 'Botox near me' and 'med spa Detroit,' owning the Google Map Pack in your service radius, getting cited when someone asks ChatGPT or Google's AI Overview for the best medical spa nearby, and running a review system that turns those searches into booked consults. Unlike criminal defense, aesthetics is a genuinely social category — Instagram and LinkedIn boosted posts can work well as a secondary channel once search is producing.
Is med spa SEO actually worth it compared to paid ads?
Paid ads stop the day you stop paying, and aesthetic clicks run over $20 each. Med spa SEO compounds — a treatment page that ranks keeps booking consults for years. Most practices do best with search as the foundation and paid used surgically for new-service launches or slow months.
How long does SEO take for a medical spa?
Google Business Profile and Map Pack movement often shows in 30–60 days, which matters most because 'med spa near me' searches are decided in the maps result. Broader organic terms like 'medical spa Detroit' typically take 4–8 months. Aesthetics is less competitive online than legal, so med spas usually see traction faster.
Do you build pages for individual treatments?
Yes, and this is where most med spas lose money. Botox, dysport, lip filler, microneedling, laser hair removal, and CoolSculpting are each their own search behavior with their own intent and price sensitivity. One 'Services' page cannot rank for all of them. I map each treatment to its own optimized page with proper schema and internal links.
Do you work with med spas outside Detroit?
Yes. I work with medical spas across Michigan, including Ann Arbor, Grand Rapids, Lansing, Traverse City, Brighton, Fenton, Auburn Hills, Holland, Plymouth, and Canton.
How much does med spa marketing cost?
I work at $300/hour for strategic direction, $1,800–$3,500 for a full diagnostic and roadmap, and $1,500–$2,500 per month for ongoing management. You work directly with me, not an account manager.

Run a law firm instead? See criminal defense attorney marketing.

Patients Are Searching for Your Treatments. Let's Make Sure They Find You.

Based in Metro Detroit, I help medical spas across Michigan get chosen — on Google, in AI search, in reviews, and in the Map Pack.

Reserve a paid 15-minute Strategy Q&A to get 1–2 questions answered and decide whether this is the right next step. Investment: $25. If you book a service, that fee is credited toward it.