How do you actually find me new patients?

I get your med spa in front of people at the exact moment they are looking for a treatment. That means ranking for searches like 'Botox near me' and 'med spa Detroit,' owning the Google Map Pack in your service radius, getting cited when someone asks ChatGPT or Google's AI Overview for the best medical spa nearby, and running a review system that turns those searches into booked consults. Unlike criminal defense, aesthetics is a genuinely social category — Instagram and LinkedIn boosted posts can work well as a secondary channel once search is producing.

Is med spa SEO actually worth it compared to paid ads?

Paid ads stop the day you stop paying, and aesthetic clicks run over $20 each. Med spa SEO compounds — a treatment page that ranks keeps booking consults for years. Most practices do best with search as the foundation and paid used surgically for new-service launches or slow months.

How long does SEO take for a medical spa?

Google Business Profile and Map Pack movement often shows in 30–60 days, which matters most because 'med spa near me' searches are decided in the maps result. Broader organic terms like 'medical spa Detroit' typically take 4–8 months. Aesthetics is less competitive online than legal, so med spas usually see traction faster.

Do you build pages for individual treatments?

Yes, and this is where most med spas lose money. Botox, dysport, lip filler, microneedling, laser hair removal, and CoolSculpting are each their own search behavior with their own intent and price sensitivity. One 'Services' page cannot rank for all of them. I map each treatment to its own optimized page with proper schema and internal links.

Do you work with med spas outside Detroit?

Yes. I work with medical spas across Michigan, including Ann Arbor, Grand Rapids, Lansing, Traverse City, Brighton, Fenton, Auburn Hills, Holland, Plymouth, Canton, Troy, Sterling Heights, Royal Oak, Dearborn, Northville, and Howell.

How much does med spa marketing cost?

A 1-on-1 strategy session is $300. Our Regional Lead Engine Website build is $5,500 for a full 25-page, 8-city architecture, and our Core Lead Engine Website is $3,500 for a focused 10-page build covering up to 2 cities. Ongoing monthly management is either our Site & Search Core Growth Plan at $500/month or the Monthly Organic Growth Plan at $1,000/month, with flexible terms for seasonal business owners. You work directly with Susan Dutcher on every project.

Med spa SEO & medical spa marketing — Detroit & Michigan

Med Spa SEO That Fills Your Treatment Calendar, Not Just Your Analytics.

I help medical spas in Detroit and across Michigan get found by patients searching right now for Botox, filler, microneedling, and laser treatments. That means ranking on Google, owning the Map Pack in your drive-time radius, getting recommended in AI search, and building a review profile that wins the booking.

You handle the injections. I handle the strategy that keeps the chairs full.

Get My Free Visibility Snapshot Email Susan

Get Your Free Med Spa Visibility Snapshot

Tell me your practice and your top treatment. Within one business day I'll send you a short snapshot: where you currently rank for that treatment in your area, who is taking the Map Pack spots, and the two or three fixes that would move you fastest.

Call 248-308-5174 Email Susan

The Real Challenge for Medical Spas

Your next patient is comparing three med spas on her phone right now.

Aesthetic patients do not pick the first result — they pick the practice that shows up in maps, has recent reviews, has real before-and-afters, and has a page that actually explains the treatment and the price. Most med spa sites have one generic “Services” page and lose every one of those comparisons.

The good news: aesthetics is far less competitive in search than legal or home services. A Detroit med spa with treatment-level pages, a tuned Google Business Profile, and a working review engine can take the top of the local map in months — not years.

Every Treatment Is Its Own Search

Someone searching “lip filler Detroit” and someone searching “laser hair removal near me” are two different patients with two different budgets. Each gets its own optimized page, its own schema, and its own place in the internal link structure.

Botox & Dysport
Lip & dermal filler
Microneedling & RF microneedling
Laser hair removal
IPL & photofacials
Chemical peels
Body contouring
Hormone & weight-loss programs
Medical-grade facials
Membership & package plans

What's Included for Med Spas

Treatment-Level Keyword Strategy: Separate, ranked pages for Botox, filler, microneedling, laser hair removal, body contouring, and med spa memberships — built around how patients actually search, not how your service menu is organized.
Google Business Profile & Map Pack: Most med spa bookings start in maps. Categories, treatment attributes, photos, posts, and citations tuned so you win the local 3-pack across your drive-time radius.
AI Search Visibility (GEO): Position your practice to be cited by ChatGPT, Google AI Overviews, and Perplexity when someone asks for the best med spa in Detroit or where to get Botox in Michigan.
Review & Reputation Systems: Aesthetics is a trust purchase. I build the review flow that keeps recent, treatment-specific five-star reviews coming in so you win the click over the practice down the road.
Social & Boosted Post Strategy: Aesthetics is visual and social in a way most industries are not. Instagram and LinkedIn boosted posts are cheap visibility for before-and-afters and new-treatment launches — layered on top of search, never instead of it.
Technical SEO & Medical Schema: Fast, mobile-first pages with MedicalBusiness and Service schema so Google and AI engines understand your treatments, providers, pricing, and locations.

Michigan Markets I Serve

Detroit
Metro Detroit
Ann Arbor
Grand Rapids
Lansing
Traverse City
Brighton
Fenton
Auburn Hills
Holland
Plymouth
Canton
Troy
Sterling Heights
Royal Oak
Dearborn
Northville
Howell

Whether your med spa is in Birmingham, Royal Oak, downtown Detroit, Ann Arbor, or a smaller Michigan market, the strategy adapts to your local competition, your treatment mix, and your ideal patient.

Ways to Work Together

Regional Lead Engine Website

$5,500 one-time

Best for: A complete, 25-page localized website build engineered from the ground up for Google Maps, organic search, and AI engine recommendations. Every build includes a full upfront local search diagnostic, competitor gap analysis, and custom schema architecture before any code is deployed.

Complete Local Market & Competitor Audit: Keyword and backlink gap analysis against your primary local rivals using live Semrush data.
AI Search & GEO Readiness: Technical foundation built to be indexed and cited across ChatGPT, Gemini, and Google AI Overviews.
Custom Schema Architecture: Tailored JSON-LD structured data linking your services, locations, and business entity.
25 Targeted Pages: Up to 10 dedicated service pages and 8 priority city/territory pages built around actual local search volume.
Lead Capture & Mobile-First Layout: Direct quote and consultation forms designed for high conversion.
Google Business Profile & Review Setup: Profile optimization and customer review QR materials with follow-up templates.
24/7 Semrush Access: Full visibility into your project dashboard during the build.
Strategic Walkthrough: A 60-minute post-launch briefing reviewing your site architecture and initial baseline rankings.

Core Lead Engine Website

$3,500 one-time

Best for: A focused 10-page build for single-location owners who want to own their home city and one neighboring market before expanding across the region.

10 Total Pages: Engineered for mobile conversion, local search, and AI search citation.
2 Cities Maximum: Your home territory plus one adjacent priority market.
1–2 Primary Service Pages: Dedicated pages for your top revenue-generating services.
1 Google Business Profile Checklist: Category, service, and profile alignment with your new site.
1 Local Market & Competitor Audit: Keyword and competitor gap analysis using live Semrush data.
AI Search & GEO Readiness: Custom JSON-LD schema and a technical foundation built to be cited by AI engines.
Lead Capture & Click-to-Call: Direct consultation forms built for high conversion on mobile.

Monthly Organic Growth Plan

$1,000 per month

Best for: Ongoing technical upkeep, content expansion, and local search management for owners who want consistent visibility in competitive markets. Flexible terms for seasonal business owners.

Technical health checks, crawl tracking, and schema maintenance
Google Business Profile and core directory upkeep
Creation of new targeted city and service sub-pages
Review-generation workflows and follow-up templates
Gallery updates and project photo additions from completed jobs
Rank tracking and AI engine citation monitoring
24/7 Semrush dashboard access
Monthly 1-on-1 strategy call with Susan + 1-page cycle summary

Site & Search Core Growth Plan

$500 per month

Best for: Routine maintenance to keep your site updated, monitor local rankings, and keep your Google Business Profile active. Flexible terms for seasonal business owners.

One new content article per month
Adding new project photos and gallery updates
Google Business Profile posts and profile upkeep
Rank tracking and monthly 1-page progress summary

Initial Strategy Session

$300 per hour

Best for: A 60-minute 1-on-1 advisory working session to review your current site, local keywords, and Google Business Profile, with a clear list of what to fix.

60-minute 1-on-1 advisory working session
Current website review
Local keyword review
Google Business Profile review
Clear prioritized list of what to fix

Book a 15-Minute Strategy Q&A

Common Questions From Med Spa Owners

How do you actually find me new patients?: I get your med spa in front of people at the exact moment they are looking for a treatment. That means ranking for searches like 'Botox near me' and 'med spa Detroit,' owning the Google Map Pack in your service radius, getting cited when someone asks ChatGPT or Google's AI Overview for the best medical spa nearby, and running a review system that turns those searches into booked consults. Unlike criminal defense, aesthetics is a genuinely social category — Instagram and LinkedIn boosted posts can work well as a secondary channel once search is producing.
Is med spa SEO actually worth it compared to paid ads?: Paid ads stop the day you stop paying, and aesthetic clicks run over $20 each. Med spa SEO compounds — a treatment page that ranks keeps booking consults for years. Most practices do best with search as the foundation and paid used surgically for new-service launches or slow months.
How long does SEO take for a medical spa?: Google Business Profile and Map Pack movement often shows in 30–60 days, which matters most because 'med spa near me' searches are decided in the maps result. Broader organic terms like 'medical spa Detroit' typically take 4–8 months. Aesthetics is less competitive online than legal, so med spas usually see traction faster.
Do you build pages for individual treatments?: Yes, and this is where most med spas lose money. Botox, dysport, lip filler, microneedling, laser hair removal, and CoolSculpting are each their own search behavior with their own intent and price sensitivity. One 'Services' page cannot rank for all of them. I map each treatment to its own optimized page with proper schema and internal links.
Do you work with med spas outside Detroit?: Yes. I work with medical spas across Michigan, including Ann Arbor, Grand Rapids, Lansing, Traverse City, Brighton, Fenton, Auburn Hills, Holland, Plymouth, Canton, Troy, Sterling Heights, Royal Oak, Dearborn, Northville, and Howell.
How much does med spa marketing cost?: A 1-on-1 strategy session is $300. Our Regional Lead Engine Website build is $5,500 for a full 25-page, 8-city architecture, and our Core Lead Engine Website is $3,500 for a focused 10-page build covering up to 2 cities. Ongoing monthly management is either our Site & Search Core Growth Plan at $500/month or the Monthly Organic Growth Plan at $1,000/month, with flexible terms for seasonal business owners. You work directly with Susan Dutcher on every project.

Run a law firm instead? See criminal defense attorney marketing.

Patients Are Searching for Your Treatments. Let's Make Sure They Find You.

Based in Metro Detroit, I help medical spas across Michigan get chosen — on Google, in AI search, in reviews, and in the Map Pack.

Reserve a paid 15-minute Strategy Q&A to get 1–2 questions answered and decide whether this is the right next step. Investment: $25. If you book a service, that fee is credited toward it.

Book a 15-Minute Strategy Q&A