- What do SEO services actually include?
- For most Michigan service businesses, real SEO services come down to five things: a tuned Google Business Profile so you win the Map Pack, keyword and page strategy built around how your customers actually search, a technical foundation so nothing blocks Google from indexing you, review and reputation systems, and increasingly, visibility inside AI answers like ChatGPT and Google AI Overviews. Anyone selling you 'SEO' without those pieces is selling you a fraction of the job.
- How much do SEO services cost in Detroit and Michigan?
- Detroit-area SEO agencies typically charge $1,000–$5,000 per month, often for work done by a junior team you never speak with. I work at $300/hour for a single strategy session, $1,800–$3,500 for a full diagnostic and roadmap, and $1,500–$2,500 per month for ongoing management — and every hour is with me, not an account manager.
- How long does it take to see results from SEO services?
- Google Business Profile and Map Pack improvements often show inside 30–60 days, which matters most because local searches are usually decided right there in the map results. Competitive organic terms typically take 4–8 months, longer in dense Metro Detroit categories. Anyone promising page one in two weeks is not being straight with you.
- Do SEO services cover AI search, not just Google?
- They should. More of your future customers are asking ChatGPT, Google AI Overviews, Perplexity, and Gemini for a recommendation before they ever open a search bar. I build your visibility into both systems at once — traditional SEO and generative engine optimization (GEO) — because the businesses that show up in both are the ones winning right now.
- Do you work with businesses outside Detroit?
- Yes. I work with service businesses across Michigan by video and by phone, including Ann Arbor, Grand Rapids, Lansing, Traverse City, Brighton, Fenton, Auburn Hills, Holland, Plymouth, Canton, Troy, Sterling Heights, Royal Oak, Dearborn, Northville, and Howell. Local presence in the market matters more than my physical address.
- Why work with you instead of a bigger agency?
- I spent 20 years as a corporate operator, including a decade at JPMorgan Chase and 11 years serving the Fortune 100, rising to VP — running strategy, not busywork, and I bring that same discipline to SEO — a plan tied to revenue, not vanity rankings. I keep 3 to 5 clients at a time so you get direct access to me, live Semrush dashboard access, and decisions made by the person actually doing the work.