SEO services — Metro Detroit & Michigan

SEO Services Built for Detroit and Michigan Service Businesses

Most “SEO services” are a checklist of tactics run by whoever answers the ticket queue that week — a few blog posts, a citation blast, a dashboard nobody reads. That is not a strategy, it is noise billed monthly.

I spent 20 years as a corporate operator — a decade at JPMorgan Chase and 11 years serving the Fortune 100, rising to VP — building and running strategy for organizations that measured everything against real business outcomes. I run SEO the same way: a plan built around your revenue, your service area, and how your actual customers search — on Google and increasingly inside AI answers like ChatGPT and Google AI Overviews.

You work directly with me. No account managers, no junior team, no ticket queue — I keep 3 to 5 clients at a time.

Free SEO Visibility Snapshot

Tell me your business and market and I'll send back where you stand in Google, the Map Pack, and AI search — plus the first two things I'd fix.

Your details go straight to Susan. 

Why Most SEO Services Underperform

Rankings without a strategy behind them are just a report — not more customers.

Detroit and Michigan are dense, competitive markets. A generic SEO retainer built around a template of blog posts and backlinks loses to a competitor who actually understands your service area, your seasonality, and how buyers compare local options in the Map Pack and in AI answers.

I build SEO like I built strategy in corporate finance and staffing: identify where the real leverage is, fix that first, and measure everything against calls, form fills, and booked business — not vanity keyword rankings.

What's Included for Michigan Businesses

Local Visibility & Google Maps
Increase your ranking for nearby searches.
Keyword & Search Strategy
Built around how your actual customers search, not guesswork.
AI Search Visibility (GEO)
Position your business to be cited by ChatGPT, Google AI Overviews, and Perplexity — the places more of your future clients are starting their search.
Technical Foundation
Schema, site speed, clean code. Nothing blocking you from being found.
Live Semrush Dashboard Access
Most agencies hide their process. You get the real dashboard, anytime.
Reputation Systems
Turn searchers into booked clients before they ever call.
Competitor Audits
Audit competitor websites and find additional opportunities.

Local Proof, Not Just Promises

Based in Northville and working across Metro Detroit and Michigan, I have taken local service businesses from a 2.8-star Google rating to 4.8 stars, exceeded enterprise-level performance goals by 121% in a prior VP role, and driven double-digit profit and cost improvements for the accounts I managed. That same discipline is what gets applied to your search visibility.

  • Detroit
  • Metro Detroit
  • Ann Arbor
  • Grand Rapids
  • Lansing
  • Traverse City
  • Brighton
  • Fenton
  • Auburn Hills
  • Holland
  • Plymouth
  • Canton
  • Troy
  • Sterling Heights
  • Royal Oak
  • Dearborn
  • Northville
  • Howell

Ways to Work Together

Single Strategy Session

$300 per hour

Best for: 1-on-1 strategic advisory working session based on your business goals and challenges.

  • 1-on-1 strategic session for business owners who need guidance only and do their own maintenance 
  • Keyword & local market direction
  • Google Maps & GBP roadmap
  • Live site review during the call

AI Search & SEO Sprint

$1,800–$3,500 one-time sprint

Best for: Increase local exposure through a complete local SEO and Google Map Pack audit, tailored JSON-LD schema, and competitor keyword/backlink gap review. It also features AI Search readiness evaluations, monitoring across ChatGPT, Gemini, and Google AI Overviews, 24/7 Semrush access during the sprint, plus a 60-minute briefing and action roadmap.

  • Complete local SEO & Map Pack audit
  • Custom schema architecture & implementation
  • Keyword & backlink gap analysis vs. direct rivals
  • AI search readiness assessment across ChatGPT, Gemini, and Google AI Overviews
  • 60-minute strategic roadmap briefing

Monthly Visibility Maintenance Package

$1,500–$2,500 per month

Best for: Continuous Google Business Profile and local citation upkeep, plus technical website health checks, crawl tracking, and Schema maintenance. Monthly keyword and backlink gap reviews to uncover fresh opportunities. Monthly SEO/GEO content planning with topic briefs. Review-generation systems and trust-signal monitoring. 24/7 Semrush dashboard view access with a monthly call. Customizable based on client needs.  

  • Ongoing Google Business Profile & listing maintenance
  • Technical health & schema upkeep
  • Monthly keyword & backlink checks
  • Monthly content strategy & topic briefs
  • Review generation frameworks
  • 24/7 dashboard access + monthly call

Common Questions About SEO Services

What do SEO services actually include?
For most Michigan service businesses, real SEO services come down to five things: a tuned Google Business Profile so you win the Map Pack, keyword and page strategy built around how your customers actually search, a technical foundation so nothing blocks Google from indexing you, review and reputation systems, and increasingly, visibility inside AI answers like ChatGPT and Google AI Overviews. Anyone selling you 'SEO' without those pieces is selling you a fraction of the job.
How much do SEO services cost in Detroit and Michigan?
Detroit-area SEO agencies typically charge $1,000–$5,000 per month, often for work done by a junior team you never speak with. I work at $300/hour for a single strategy session, $1,800–$3,500 for a full diagnostic and roadmap, and $1,500–$2,500 per month for ongoing management — and every hour is with me, not an account manager.
How long does it take to see results from SEO services?
Google Business Profile and Map Pack improvements often show inside 30–60 days, which matters most because local searches are usually decided right there in the map results. Competitive organic terms typically take 4–8 months, longer in dense Metro Detroit categories. Anyone promising page one in two weeks is not being straight with you.
Do SEO services cover AI search, not just Google?
They should. More of your future customers are asking ChatGPT, Google AI Overviews, Perplexity, and Gemini for a recommendation before they ever open a search bar. I build your visibility into both systems at once — traditional SEO and generative engine optimization (GEO) — because the businesses that show up in both are the ones winning right now.
Do you work with businesses outside Detroit?
Yes. I work with service businesses across Michigan by video and by phone, including Ann Arbor, Grand Rapids, Lansing, Traverse City, Brighton, Fenton, Auburn Hills, Holland, Plymouth, Canton, Troy, Sterling Heights, Royal Oak, Dearborn, Northville, and Howell. Local presence in the market matters more than my physical address.
Why work with you instead of a bigger agency?
I spent 20 years as a corporate operator, including a decade at JPMorgan Chase and 11 years serving the Fortune 100, rising to VP — running strategy, not busywork, and I bring that same discipline to SEO — a plan tied to revenue, not vanity rankings. I keep 3 to 5 clients at a time so you get direct access to me, live Semrush dashboard access, and decisions made by the person actually doing the work.

Looking for something more specific to your business? Explore SEO built for your industry:

Your Customers Are Searching Right Now. Let's Make Sure They Find You.

Based in Northville, I help Detroit and Michigan service businesses get chosen — on Google, in AI search, in reviews, and in the Map Pack.

Reserve a paid 15-minute Strategy Q&A to get 1–2 questions answered and decide whether this is the right next step. Investment: $25. If you book a service, that fee is credited toward it.