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SEO services — Metro Detroit & Michigan

SEO Services Built for Detroit and Michigan Service Businesses

Most “SEO services” are a checklist of tactics run by whoever answers the ticket queue that week — a few blog posts, a citation blast, a dashboard nobody reads. That is not a strategy, it is noise billed monthly.

I spent 20 years as a corporate operator — a decade at JPMorgan Chase and 11 years serving the Fortune 100, rising to VP — building and running strategy for organizations that measured everything against real business outcomes. I run SEO the same way: a plan built around your revenue, your service area, and how your actual customers search — on Google and increasingly inside AI answers like ChatGPT and Google AI Overviews.

You work directly with me. No account managers, no junior team, no ticket queue — I keep 3 to 5 clients at a time.

Get My Free Visibility SnapshotEmail Susan

Free SEO Visibility Snapshot

Tell me your business and market and I'll send back where you stand in Google, the Map Pack, and AI search — plus the first two things I'd fix.

Call 248-308-5174Email Susan

Your details go straight to Susan. 

Why Most SEO Services Underperform

Rankings without a strategy behind them are just a report — not more customers.

Detroit and Michigan are dense, competitive markets. A generic SEO retainer built around a template of blog posts and backlinks loses to a competitor who actually understands your service area, your seasonality, and how buyers compare local options in the Map Pack and in AI answers.

I build SEO like I built strategy in corporate finance and staffing: identify where the real leverage is, fix that first, and measure everything against calls, form fills, and booked business — not vanity keyword rankings.

What's Included for Michigan Businesses

AI Search & SEO-First Lead Engine Websites
Complete 25-page localized service and city territory architecture built directly from your local market audit. Built for high conversion, Google Maps dominance, and AI search citation.
Local Visibility & Google Maps
Increase your ranking for nearby searches.
Keyword & Search Strategy
Built around how your actual customers search, not guesswork.
AI Search Visibility (GEO)
Position your business to be cited by ChatGPT, Google AI Overviews, and Perplexity — the places more of your future clients are starting their search.
Technical Foundation
Schema, site speed, clean code. Nothing blocking you from being found.
Live Semrush Dashboard Access
Most agencies hide their process. You get the real dashboard, anytime.
Reputation Systems
Turn searchers into booked clients before they ever call.
Competitor Audits
Audit competitor websites and find additional opportunities.

Local Proof, Not Just Promises

Based in Northville and working across Metro Detroit and Michigan, I have taken local service businesses from a 2.8-star Google rating to 4.8 stars, exceeded enterprise-level performance goals by 121% in a prior VP role, and driven double-digit profit and cost improvements for the accounts I managed. That same discipline is what gets applied to your search visibility.

  • Detroit
  • Metro Detroit
  • Ann Arbor
  • Grand Rapids
  • Lansing
  • Traverse City
  • Brighton
  • Fenton
  • Auburn Hills
  • Holland
  • Plymouth
  • Canton
  • Troy
  • Sterling Heights
  • Royal Oak
  • Dearborn
  • Northville
  • Howell

Ways to Work Together

Regional Lead Engine Website

$5,500 one-time

A complete, 25-page localized website build engineered from the ground up for Google Maps, organic search, and AI engine recommendations. Every build includes a full upfront local search diagnostic, competitor gap analysis, and custom schema architecture before any code is deployed.

  • Complete Local Market & Competitor Audit: Keyword and backlink gap analysis against your primary local rivals using live Semrush data.
  • AI Search & GEO Readiness: Technical foundation built to be indexed and cited across ChatGPT, Gemini, and Google AI Overviews.
  • Custom Schema Architecture: Tailored JSON-LD structured data linking your services, locations, and business entity.
  • 25 Targeted Pages: Up to 10 dedicated service pages and 8 priority city/territory pages built around actual local search volume.
  • Lead Capture & Mobile-First Layout: Direct quote and consultation forms designed for high conversion.
  • Google Business Profile & Review Setup: Profile optimization and customer review QR materials with follow-up templates.
  • 24/7 Semrush Access: Full visibility into your project dashboard during the build.
  • Strategic Walkthrough: A 60-minute post-launch briefing reviewing your site architecture and initial baseline rankings.
Book 60-Minute Strategy Session

Core Lead Engine Website

$3,500 one-time

A focused 10-page build for single-location owners who want to own their home city and one neighboring market before expanding across the region.

  • 10 Total Pages: Engineered for mobile conversion, local search, and AI search citation.
  • 2 Cities Maximum: Your home territory plus one adjacent priority market.
  • 1–2 Primary Service Pages: Dedicated pages for your top revenue-generating services.
  • 1 Google Business Profile Checklist: Category, service, and profile alignment with your new site.
  • 1 Local Market & Competitor Audit: Keyword and competitor gap analysis using live Semrush data.
  • AI Search & GEO Readiness: Custom JSON-LD schema and a technical foundation built to be cited by AI engines.
  • Lead Capture & Click-to-Call: Direct consultation forms built for high conversion on mobile.
Book 60-Minute Strategy Session

Monthly Organic Growth Plan

$1,000 per month

Ongoing technical upkeep, content expansion, and local search management for owners who want consistent visibility in competitive markets. Flexible terms for seasonal business owners.

  • Technical health checks, crawl tracking, and schema maintenance
  • Google Business Profile and core directory upkeep
  • Creation of new targeted city and service sub-pages
  • Review-generation workflows and follow-up templates
  • Gallery updates and project photo additions from completed jobs
  • Rank tracking and AI engine citation monitoring
  • 24/7 Semrush dashboard access
  • Monthly 1-on-1 strategy call with Susan + 1-page cycle summary
Book 60-Minute Strategy Session

Site & Search Core Growth Plan

$500 per month

Routine maintenance to keep your site updated, monitor local rankings, and keep your Google Business Profile active. Flexible terms for seasonal business owners.

  • One new content article per month
  • Adding new project photos and gallery updates
  • Google Business Profile posts and profile upkeep
  • Rank tracking and monthly 1-page progress summary
Book 60-Minute Strategy Session

Initial Strategy Session

$300 per hour

A 60-minute 1-on-1 advisory working session to review your current site, local keywords, and Google Business Profile, with a clear list of what to fix.

  • 60-minute 1-on-1 advisory working session
  • Current website review
  • Local keyword review
  • Google Business Profile review
  • Clear prioritized list of what to fix
Book 60-Minute Strategy Session
Book a 15-Minute Strategy Q&A

Common Questions About SEO Services

What do SEO services actually include?
For most Michigan service businesses, real SEO services come down to five things: a tuned Google Business Profile so you win the Map Pack, keyword and page strategy built around how your customers actually search, a technical foundation so nothing blocks Google from indexing you, review and reputation systems, and increasingly, visibility inside AI answers like ChatGPT and Google AI Overviews. Anyone selling you 'SEO' without those pieces is selling you a fraction of the job.
How much do your services cost?
A 1-on-1 strategy session is $300. Our Regional Lead Engine Website build is $5,500 for a full 25-page, 8-city architecture, and our Core Lead Engine Website is $3,500 for a focused 10-page build covering up to 2 cities. Ongoing monthly management is either our Site & Search Core Growth Plan at $500/month or the Monthly Organic Growth Plan at $1,000/month, with flexible terms for seasonal business owners. You work directly with Susan Dutcher on every project.
How long does it take to see results from SEO services?
Google Business Profile and Map Pack improvements often show inside 30–60 days, which matters most because local searches are usually decided right there in the map results. Competitive organic terms typically take 4–8 months, longer in dense Metro Detroit categories. Anyone promising page one in two weeks is not being straight with you.
Do SEO services cover AI search, not just Google?
They should. More of your future customers are asking ChatGPT, Google AI Overviews, Perplexity, and Gemini for a recommendation before they ever open a search bar. I build your visibility into both systems at once — traditional SEO and generative engine optimization (GEO) — because the businesses that show up in both are the ones winning right now.
Do you work with businesses outside Detroit?
Yes. I work with service businesses across Michigan by video and by phone, including Ann Arbor, Grand Rapids, Lansing, Traverse City, Brighton, Fenton, Auburn Hills, Holland, Plymouth, Canton, Troy, Sterling Heights, Royal Oak, Dearborn, Northville, and Howell. Local presence in the market matters more than my physical address.
Why work with you instead of a bigger agency?
I spent 20 years as a corporate operator, including a decade at JPMorgan Chase and 11 years serving the Fortune 100, rising to VP — running strategy, not busywork, and I bring that same discipline to SEO — a plan tied to revenue, not vanity rankings. I keep 3 to 5 clients at a time so you get direct access to me, live Semrush dashboard access, and decisions made by the person actually doing the work.

SEO Services by Industry

Looking for something more specific to your business? Explore SEO built for your industry:

Your Customers Are Searching Right Now. Let's Make Sure They Find You.

Based in Northville, I help Detroit and Michigan service businesses get chosen — on Google, in AI search, in reviews, and in the Map Pack.

Reserve a paid 15-minute Strategy Q&A to get 1–2 questions answered and decide whether this is the right next step. Investment: $25. If you book a service, that fee is credited toward it.

Book a 15-Minute Strategy Q&AEmail Susan