Criminal defense attorney marketing — Detroit & Michigan

DUI & Criminal Defense Attorney Marketing That Brings You Clients, Not Just Clicks.

I help criminal defense and DUI attorneys in Detroit and across Michigan get found by people who need legal help right now. That means ranking on Google, showing up in the Map Pack, getting cited in AI search, and turning reviews into calls. LinkedIn can work for some practice areas, but for criminal defense and DUI the real clients are searching — not scrolling.

You handle the defense. I handle the strategy that fills your intake calendar.

The Real Challenge for Defense Attorneys

Your next client is not browsing. They are panicking.

Someone charged with a DUI, a domestic violence accusation, or a felony is searching from a phone at night. They want a local attorney they can trust immediately. If your firm is not visible in that moment, they call the competitor who is.

Most legal marketing agencies chase expensive paid ads and ignore the organic, local, and AI-driven visibility that actually builds a sustainable intake system. I build all three.

The Right Channels for Criminal Defense & DUI Firms

For criminal defense and DUI, the highest-intent clients find you through Google search, the Map Pack, and AI recommendations — not social feeds. I prioritize the channels that actually produce calls: local SEO, review generation, technical site health, and AI search visibility.

LinkedIn can be a smart secondary channel for some attorneys, but it is rarely the primary growth engine for defense practices.

If your firm also handles practice areas like white-collar, business, or estate planning, I can layer in a LinkedIn authority and boosted-post strategy. For DUI and criminal defense, we start with the places your next client is already searching.

What's Included for Criminal Defense & DUI Firms

Criminal Defense Keyword Strategy
Target the searches your future clients actually use: 'criminal defense attorney Michigan,' 'DUI lawyer Detroit,' 'domestic violence attorney,' and 'expungement lawyer near me.'
Google Business Profile & Map Pack
Show up in the local 3-pack when someone nearby is in crisis and searching for a lawyer. Categories, posts, reviews, and citations built for law firms.
AI Search Visibility (GEO)
Position your firm to be cited by ChatGPT, Google AI Overviews, and Perplexity when people ask for the best criminal defense or DUI attorney in Detroit or Michigan.
Optional LinkedIn Authority & Boosted Posts
For practice areas where referral sources and professionals are active, consistent posts + small ad boosts can build authority. For criminal defense and DUI, this is layered in only when it supports the primary search strategy.
Review & Reputation Systems
Criminal defense and DUI clients often choose based on trust. We make it easy for satisfied clients and colleagues to leave reviews that win the click.
Technical SEO & Schema
Fast, mobile-first pages with legal-specific schema so Google understands your practice areas, locations, and attorney profiles.

Michigan Service Area & Nearby Markets

I run local SEO and Map Pack campaigns for criminal defense and DUI attorneys across Michigan. The map shows the core Detroit metro market; the list covers the cities and counties where I build location-specific search visibility.

Detroit
Metro Detroit
Ann Arbor
Grand Rapids
Lansing
Traverse City
Brighton
Fenton
Auburn Hills
Holland
Plymouth
Canton

No physical office? A map embed alone will not put you in the Map Pack. Map Pack ranking is driven by your Google Business Profile address and proximity to the searcher. If you do not have a physical office, you can still list a service-area business with a hidden address, but you will generally only rank near that verified location.

Ways to Work Together

Get Direction

$300 per hour

Best for: Solo attorneys and small firms who want expert guidance before committing to a larger engagement.

  • 1-on-1 strategic session
  • Keyword & local market direction
  • Google Maps & GBP roadmap
  • Live site review during the call

Know Exactly Where You Stand

$1,800–$3,500 one-time

Best for: Firms that want a full diagnostic before signing up for ongoing work.

  • Complete local SEO & Map Pack audit
  • Criminal defense keyword gap analysis
  • Competitor backlink & content review
  • AI search readiness assessment
  • LinkedIn content & boost strategy
  • 60-minute strategic roadmap briefing

Stay Found, Stay Chosen

$1,500–$2,500 per month

Best for: Firms ready to dominate local search and AI recommendations.

  • Ongoing Google Business Profile & listing maintenance
  • Technical health & schema upkeep
  • Monthly keyword & backlink checks
  • Monthly content strategy & topic briefs
  • LinkedIn post calendar & boost guidance
  • Review generation frameworks
  • 24/7 dashboard access + monthly call

Common Questions From Criminal Defense & DUI Attorneys

How do you find me new clients?
I put your firm in front of people at the exact moment they need a lawyer. That means ranking for searches like 'criminal defense attorney Michigan' and 'DUI lawyer Detroit,' showing up in the Google Map Pack, getting cited by ChatGPT and Google's AI Overview, and running a review system that turns searchers into callers. LinkedIn can be useful for some practice areas, but for criminal defense and DUI the urgent clients are on Google and maps — not scrolling LinkedIn. If it makes sense for your firm, I will layer it in as a referral-source channel, not the main growth engine.
Do DUI lawyers need different SEO than other criminal defense attorneys?
Yes. DUI searches are urgent and local.  Someone is searching 'DUI attorney near me' on their phone. That page needs fast load speed, click-to-call, Map Pack optimization, and content that answers the questions they are actually asking at 2 a.m.
How long does SEO take for a criminal defense law firm?
Google Business Profile and local Map Pack movement often show in 30–60 days. Organic rankings for competitive terms like 'criminal defense attorney marketing' usually take 6–12 months. DUI and criminal defense are high-intent, high-value cases, so the return on a single retained client can cover months of investment.
Do you work with law firms outside Detroit?
Yes. I work with criminal defense and DUI attorneys across Michigan, including Ann Arbor, Grand Rapids, Lansing, Traverse City, Brighton, Fenton, Auburn Hills, Holland, Plymouth, and Canton.
How much does criminal defense attorney SEO cost?
I work at $300/hour for strategic direction, $1,800–$3,500 for a full diagnostic and roadmap, and $1,500–$2,500 per month for ongoing management. You work directly with me, not an account manager.

Get Your Free Criminal Defense Visibility Snapshot

Tell me your firm and your top practice area. Within one business day I'll send you a short snapshot: where you rank for DUI and criminal defense searches in your county, who owns the Map Pack, and the two or three fixes that would get your phone ringing fastest.

Your details go straight to Susan. 

New Clients Are Searching. Let's Make Sure They Find Your Firm.

Based in Metro Detroit, I help criminal defense and DUI attorneys across Michigan get chosen — on Google, in AI search, in reviews, and in the Map Pack.

Reserve a paid 15-minute Strategy Q&A to get 1–2 questions answered and decide whether this is the right next step. Investment: $25. If you book a service, that fee is credited toward it.